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Tuesday March 25th, 2008
New HGTV Series, The Unsellables, Reveals The Secrets To Selling Hapless Homes
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New HGTV Series, The Unsellables, Reveals The Secrets To Selling Hapless Homes
- The Unsellables Premieres Wed., Apr. 2 at 10pm ET / 11pm PT -
FOR IMMEDIATE RELEASE
TORONTO – March 13, 2008 – HGTV’s new property series, The Unsellables, takes on the challenge of transforming the most unsightly homes on the market into real estate gems ready for a bidding war. Hosted by British television presenter and property expert Sofie Allsopp, this 13-episode Canadian-produced series offers practical how-to tips and targeted makeovers to attract the ideal buyer. The Unsellables premieres on Wed., Apr. 2 at 10pm ET / 11pm PT as part of HGTV’s Real Estate Wednesdays programming block.
“Real estate programs are continuing to thrive on HGTV and I am confident The Unsellables and the network’s newest property host, Sofie Allsopp, will be a hit with our viewers,� says Anna Gecan, vice president, content, HGTV. “The expert advice given by Sofie in each episode is applied to actual ‘unsellable’ homes on the market and the transformations are astounding – a few tips and simple upgrades will vastly improve a property’s selling potential.�
From dated décor to cluttered interiors, The Unsellables highlights the biggest turn-offs for potential buyers and offers easy solutions to make a property more marketable. Sofie Allsopp (sister to Kirstie Allsopp of HGTV’s popular UK series Location, Location and Relocation, Relocation) and contractor Anthony Sayers coach and cajole home sellers through a major clean-up and house preparation to seal the deal with prospective buyers.
Sofie Allsopp has worked as a real estate agent, sales and renting negotiator and relocation agent in her native London, England. She currently has her own company that specializes in finding homes, managing moves and assisting with the post-sale services. She has a degree in Medieval History from Edinburgh University.
Episode 1: “Frank and Amy�
Airing Wed., Apr. 2 at 10pm ET / 11pm PT
Frank and Amy’s two-bedroom bungalow has been on the market for two months and despite the fantastic location they haven’t received a single offer. Sofie steps in with a remarketing plan… But can she get Amy to let go of the past?
For more information or interview opportunities with property expert Sofie Allsopp, please contact:
Jennifer Knox Pam Mollica
Publicist Senior Publicity Manager
HGTV and FINE LIVING Lifestyle Channels
(416) 324-7424 (416) 967-4067
jeknox@canwest.com pmollica@canwest.com
HGTV is a Canwest Broadcasting Network. More information on The Unsellables can be found on www.hgtv.ca.
About Canwest Broadcasting:
Canwest Broadcasting operates two conventional television networks, Global Television and E!, and twenty-one of the country’s most popular specialty channels, including HGTV, Mystery TV, National Geographic Channel, Showcase, Slice™ and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc. is a subsidiary of Canwest Global Communications Corp. (www.canwest.com; TSX: CGS and CGS.A). An international media company, Canwest is Canada's largest publisher of paid English language daily newspapers and owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, web sites and radio stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the United Kingdom and the United States.
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